Category: The Marketing Plan


Investing Utensils

Content provided by Grant Engelbart, CFA, CLS Portfolio Manager, I love to eat. Problem is I’m really not any good at it. I make a terrible mess, and in any kind of important setting, I ensure I order something that can be consumed with a fork. I can’t imagine trying to eat anything without utensils....

Chapter 1 – The Marketing Plan

Developing & Executing a Marketing Plan 3 Basic Steps   1. Define Your Value Proposition and Your Target Audience Your Value Proposition Before you can begin effectively marketing your business, it’s critical that you understand exactly who you are and who you are trying to reach.  Put a substantial amount of time into defining yourself...