Category: Public Relations


CLS Parent Company, Northstar Financial, Announces Unification Under Orion Brand, New Leadership Team

Northstar Financial Services Group, LLC, the parent company of CLS Investments, Orion Advisor Services, FTJ FundChoice, and Constellation Trust Company, has announced that it will be renamed Orion Advisor Solutions. Its subsidiaries, including CLS, will be unified under the Orion brand identity. This initiative will enable us, and our sister companies, to deliver an even...

The Latest Practice to be Disrupted: Family Office Consultation

Eric Clarke — Financial Planning Don’t look now, but family office client consultation is moving downmarket. Specifically, the boardroom meeting uniting the client’s advice team is becoming commonplace. This is an opportunity for the client in one setting to meet with their advisor, accountant, estate attorney, insurance agent and other stewards to make sure that they...

Q&A with CLS’s Paula Wieck, CFA

CLS Portfolio Manager, Paula Wieck, CFA, shares her journey to success in the financial services industry. 


Q: What influenced you to seek a career in the financial industry?

A: It’s a funny story actually, it all began in the field of nutrition. My primary focus in life was to help people learn how to manage their health. Over time, I kept hearing my clients talk about their finances and retirement and it swayed me to begin my journey in the financial industry.  Financial health is just as important as physical health, and it’s something that people have trouble facing head on.

Q: What do your responsibilities at CLS include?

A: I manage the Investment Research Team whose main focus is to provide in-depth data for CLS’s decision making. I also co-manage three AdvisorOne multi-asset mutual funds which currently amounts to $1.2B in assets.

Q:  How have you helped improve CLS’s marketing, technology, and/or operations?

A: In 2012, I created CLS’s Investment Research Team by creating analyst job positions, interviewing for the positions, and hiring the team. I have developed the procedures, daily workflow, and tracking measures for this team that are still implemented today. I also assist the marketing team by providing performance reports and overseeing marketing collateral regarding the funds I manage.

Q: How has creating the Investment Research Team help CLS?

A: Since developing the team and applying new tracking procedures, we have doubled the number of projects and reports while meeting our set deadlines. The current system allows us to deliver analytics in a way that boosts CLS’s reputation and credibility in the asset management industry.

Q: Recently, you have published various commentary regarding women in the finance industry and show such passion with the topic. How do you intend to empower younger women to seek careers in the financial industry?

A: This is something I am extremely passionate about and think it’s important to continue building women up in the finance industry. I support a number of local women’s networking groups within my community. I am also a member of Women in ETFs, and have attended a couple large women’s conferences: the Institute for Career Advancement (ICAN) and the Women’s Fund of Omaha Conference. My goal is to take time to educate and motivate younger generations of eager women who are interested in the finance industry pursue their desired careers.

It is also very important to me that we begin encouraging younger children to take interest in the financial industry. The University of Nebraska Omaha Mavericks Investment Camp is an event that is very dear to me. It allows me to be able use my knowledge and experiences to educate teenagers about important financial topics such as the stock market and ETFs. This camp at my alma mater helps prospective students learn more about investing and gain an understanding of savings.

Q: Throughout your years in the finance industry, who would you say has been a mentor for you?

A: I am proud to say that my supervisor and CLS’s Chief Investment Officer Rusty Vanneman, has served has a mentor to me. Since day one, Rusty has taken time to work with me on finding my niche within the finance industry. He also continues to support me in my efforts to promote gender equality in the industry and he also speaks about the importance of women in the financial industry. Having him in my corner and his constant support allows me to pursue two of my passions: investing and empowering women.

In part, these responses helped Paula earn the “Women in Asset Management Award” from Money Management Executive. 

To view the complete article regarding the Women in Asset Management Award, click here. This information is not complete without the following disclosures.

CLS Investments, LLC (“CLS”) Portfolio Manager, Paula Wieck, CFA, was included in a “Top Women in Asset Management” in 2017 selected by Money Management Executive. Money Management Executive is an unbiased, third-party publication covering the asset management industry. Money Management Executive editors chose the list of women from nominations that discussed their roles at their asset management company, as well as any community service programs in which they may be involved. The list of managers was published May 1, 2017. Money Management Executive is not affiliated with CLS. Ratings and awards may not be representative of any one client’s experience and are not indicative of CLS’s future performance.



The Power of Networking – Use LinkedIn!

Content provided by Rusty Vanneman, CFA, CMT, CLS Chief Investment Officer

I had lunch with Reid Hoffman once. It was fascinating. Reid is known for lots of things, including being the co-founder of LinkedIn, which is arguably the most important social media tool, especially for investment professionals.

My opportunity to have lunch with Reid came when I served on the Board of Overseers for Babson College (my alma mater) in Wellesley, Massachusetts. For a grand graduation ceremony one May several years ago, I was fortunate enough to put on the formal robes and walk into the beautiful outdoor tent along with faculty and prominent alumni for the graduation procession and presentations. In short, it was a really cool experience.

Reid was the featured graduation speaker that day. I was truly impressed by his intellectual curiosity and comments both on the stage and during our lunch. Many of his thoughts are captured in his book, “The Start-Up of You,” which is, refreshingly, an easy and engaging read.

One key point that Reid stresses is we are living in a networked age. In fact, his latest book, “The Alliance: Managing Talent in the Networked Age,” is considered another must-read by many. Here is an excerpt from its description on Amazon that captures the essence of the book:

The employer-employee relationship is broken, and managers face a seemingly impossible dilemma: the old model of guaranteed long-term employment no longer works in a business environment defined by continuous change, but neither does a system in which every employee acts like a free agent.

The solution? Stop thinking of employees as either family or as free agents. Think of them instead as allies.

As a manager you want your employees to help transform the company for the future. And your employees want the company to help transform their careers for the long term. But this win-win scenario will happen only if both sides trust each other enough to commit to mutual investment and mutual benefit. Sadly, trust in the business world is hovering at an all-time low.

We can rebuild that lost trust with straight talk that recognizes the realities of the modern economy. So, paradoxically, the alliance begins with managers acknowledging that great employees might leave the company, and with employees being honest about their own career aspirations.

By putting this new alliance at the heart of your talent management strategy, you’ll not only bring back trust, you’ll be able to recruit and retain the entrepreneurial individuals you need to adapt to a fast-changing world.

These individuals, flexible, creative, and with a bias toward action, thrive when they’re on a specific “tour of duty”—when they have a mission that’s mutually beneficial to employee and company that can be completed in a realistic period of time.

The book’s primary audience is management. While I would argue it’s still a read for anybody who works, “The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career” relates to the individual. Here’s a snippet from its description on Amazon:

LinkedIn co-founder and Chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups – and the entrepreneurs who run them – are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. 

These are the very same skills professionals need to get ahead today. 

This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

* Adapt your career plans as you change, the people around you change, and industries change.
* Develop a competitive advantage to win the best jobs and opportunities.
Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. 

Find the unique breakout opportunities that massively accelerate career growth.
* Take proactive risks to become more resilient to industry tsunamis.
Tap your network for information and intelligence that help you make smarter decisions.

Of course, the book strongly promotes the use of LinkedIn. But it’s good advice, even if the author is a little biased. Embracing this social media platform and improving your profile is a must in today’s economy. Doing so is a win-win for you and the company you work for. It provides an online curriculum vitae and a tool to showcase your brand and skills, while also allowing your company to show off its talent to current and prospective clients. Building your network is not only a publicity campaign for yourself, it’s a promotional tool for your company.

How do you improve your LinkedIn profile? There are so many helpful sites available with a quick Google search, but here’s one I like:

So, get after it! When you meet new business associates, or ones you want to meet, reach out to them via LinkedIn as soon as you can. Keep your profile clean, up-to-date, and growing. In this networked age, you need to do this — not only to get ahead, but to prevent yourself from falling behind.

Thanks for reading. Stay balanced.



Rocky Mountain Roads

Content provided by Robyn Murray, Freelance Writer Bruce Bischoff has always been on the move. His first few years of life were glimpses of places – an Air Force base in Sacramento, an apartment building in Maryland. His father was a military man who worked at the Pentagon while the family was in Maryland. Bischoff...

Get in the Social Media Game

The Cold Hard Facts: A Pew Internet survey found that 65% of Internet users in the U.S. are using social networking sites. Facebook has more than 950 million people using the service in a given month. Twitter now has more than 500 million accounts, 141.8 million in the U.S. 172 million are active users. On...

4 Ways to Increase Your Success Through Public Relations

Check out the audio from CLS’s recent Webinar featuring Jennifer Connelly from JCPR, Inc. 4 Ways to Increase Your Success Through Public Relations Jennifer provided great ideas about: How to manage your brand How to develop and make news The importance of the ‘shark cage’ How to control your company’s image About Jennifer Connelly Jennifer Connelly...

Chapter 2, Public Relations

Creating Effective Public Relations 4 Basic Steps Public relations strategies are important to incorporate into your business because they are low-cost (often free) and high impact.  And, creating a successful basic PR campaign is a lot easier than you might think. 1. Craft your story. Make it relevant. Your story must be compelling, since media outlets...