THE BLOG

22
Oct

4 Ways to Increase Your Success Through Public Relations

Check out the audio from CLS’s recent Webinar featuring Jennifer Connelly from JCPR, Inc. 4 Ways to Increase Your Success Through Public Relations Jennifer provided great ideas about: How to manage your brand How to develop and make news The importance of the ‘shark cage’ How to control your company’s image About Jennifer Connelly Jennifer Connelly...
14
Oct

Chapter 2, Public Relations

Creating Effective Public Relations 4 Basic Steps Public relations strategies are important to incorporate into your business because they are low-cost (often free) and high impact.  And, creating a successful basic PR campaign is a lot easier than you might think. 1. Craft your story. Make it relevant. Your story must be compelling, since media outlets...